Tuesday, 9 May 2017
Wednesday, 19 April 2017
Task 10 - Distribution
- Intro what is film distribution?
Film distribution is the process of making a film available for audiences to view it.
- What is the distributor's role?
The role of a distributor is to make the film widely available to their target audience as well as to promote the film they are distributing.
- What's a distribution plan?
This is plan created by the manufacturing departement of the company which outlines how they are going to make their film available to the consumers.
- What's a P + A budget?
This is the sum of money allocated for a certain reason and the breakdown of known costs along with ways for how to keep them.
- What is the average distribution cost for a big six film?
For a big six film it would be around $100-$200 million
- What does the distribution budget include?
Music and effects, tracks, TV adverts, billboards, websites, artwork, a trailer and a movie theater release.
- What is a simultaneous release?
Simultaneous release is an experimental new method of making movies available to consumers. Traditionally, movies are released first in cinemas. A DVD release follows some months later.
- What are some main distribution companies?
- 20th Century Fox
- Lionsgate
- Paramount
- Sony Pictures
- Universal Pictures
- Walt Disney
- What do you think is the link between audiences and distribution?
A distribution company will want to appeal to their target audience as best as possible, so for a film which has a teenagers as a target audience they will most likely want to distribute and promote their film on social media.
- Define target market audience? What's audience positioning?
A target market audience is the ideal audience which a film company will try to aim their film at. Audience positioning is when all media text has a series of encoded signs and messages that the audience will figure out.
- Why is the release date crucial?
The release date for a film is cruicial this is becuase it will affect how much of your target audience will go to see the film or example a Disney film is going to be much more popular if it is releases in school holidays rather than in the middle of term.
- What is self distribution?
Self distribution is when the film maker distributes the film themselves without using a distribution company.
Cutting It
In this clip 'Cutting it' gender is represented through the use of sound, mise en scene, editing and camera work.
In the scene with the woman and the doctor at the clinic the camera shows the from a birds eye view when they are seen talking the shot splits them in two both equally having the same amount of the frame. They are also both similar heights, this has a posive effect on the audience as the two are equal.
In contradiction to the equality, when the woman walks away from her partner and crosses the road to clinic, the camera does a long shot of her then a close up of the mans reaction. As the gets futher away she becomes smaller which in my opinion signifies her as not being particularly very important in comparision the rest of the world and her partner.
In addition in the taxi scene where the couple are seen holding hands authority is shown by the woman when she places her hand on top of her partners, this verifies to the audience that stereotypically the men usually have the control and the higher status but this scene it is shown in reverse. This will most likely have positive effect of the audience as it demonstrates how society is breaking away from the clichéd male and female roles.
The use of Mise en Scene in this clip presents the woman as angelic and pure. This is created when the couple exit the taxi, the sunlight covers the womans face whereas the male characters face stays in the shadows. The audience in my opinion will see her as a more likeable character becuase she seems more honest and believable, however the man could possibly seen as less trustworthy.
Another point is the the man and womans sterotypical clothing, the womand wears a skirt with heels and a long coat which is what most females traditionally wear. In contrast the man wears a dark suit and looks very smart.
The clip also is subtle as traditional gender roles are reversed, when they exit the taxi the woman escorts the man out and then pays without any discussion. The reason why this is significant is becuase is highlights how men and women are becoming more and more equal so there are fewer roles that are expected from each gender. With Mise en Scene when the main woman character is hit with the bus as she lies down on next to her are white flowers which have also been knocked over during the crash. The use of white flowers represents her that she has been pushed to the ground and purity like the flowers have now been tarnished. The audience then autimatically feel sorry for her and is then made the weaker gender and she is injured whereas the male characer is physically fine.
A factor which is represents gender throughout sound is the the emotions from the woman as she exits the clinic. As woman are sterotypically known for being much more open with emotions, she cries from hearing the news whereas after the accident her partner looks distraught however does not cry. Also near the beginning of the clip the woman says 'Im sorry' to her partner this could possibly highlight how men are still slightly more powerful in some relationships as he does apologise throughout. This would effect the audiece as they would most likely like her more becuase she is polite.
The lack of sound after the accident verifies that when you're in a situation like this you block everything else out becuase helping that person is your top priority. So as the man is about to cross the road the sound of the car speedind past bring the audience back to relality and adds makes it more entertaining to watch as takes longer to see her.
With editing the representation of gender is shown during when they have the coversation in the taxi, eventhough they are sitting next each other they are not in the same frame, I believe this was intencially done by the editors to show the audience that though these two people are in the same location they are both extremely different soley because one is male and one is female.
Another point is that eventhough the woman character dies, in my opinion woman are seen as being very powerful from this clip. This is shown as she has more screen time compared to anyone else including her husband, she is also shown to be very independent for example paying for the taxi herself, visiting the clinic without her partner and leading infront of the man as they walk. This would make the audience see how woman are becoming more powerful everyday.
In the scene with the woman and the doctor at the clinic the camera shows the from a birds eye view when they are seen talking the shot splits them in two both equally having the same amount of the frame. They are also both similar heights, this has a posive effect on the audience as the two are equal.
In contradiction to the equality, when the woman walks away from her partner and crosses the road to clinic, the camera does a long shot of her then a close up of the mans reaction. As the gets futher away she becomes smaller which in my opinion signifies her as not being particularly very important in comparision the rest of the world and her partner.
In addition in the taxi scene where the couple are seen holding hands authority is shown by the woman when she places her hand on top of her partners, this verifies to the audience that stereotypically the men usually have the control and the higher status but this scene it is shown in reverse. This will most likely have positive effect of the audience as it demonstrates how society is breaking away from the clichéd male and female roles.
The use of Mise en Scene in this clip presents the woman as angelic and pure. This is created when the couple exit the taxi, the sunlight covers the womans face whereas the male characters face stays in the shadows. The audience in my opinion will see her as a more likeable character becuase she seems more honest and believable, however the man could possibly seen as less trustworthy.
Another point is the the man and womans sterotypical clothing, the womand wears a skirt with heels and a long coat which is what most females traditionally wear. In contrast the man wears a dark suit and looks very smart.
The clip also is subtle as traditional gender roles are reversed, when they exit the taxi the woman escorts the man out and then pays without any discussion. The reason why this is significant is becuase is highlights how men and women are becoming more and more equal so there are fewer roles that are expected from each gender. With Mise en Scene when the main woman character is hit with the bus as she lies down on next to her are white flowers which have also been knocked over during the crash. The use of white flowers represents her that she has been pushed to the ground and purity like the flowers have now been tarnished. The audience then autimatically feel sorry for her and is then made the weaker gender and she is injured whereas the male characer is physically fine.
A factor which is represents gender throughout sound is the the emotions from the woman as she exits the clinic. As woman are sterotypically known for being much more open with emotions, she cries from hearing the news whereas after the accident her partner looks distraught however does not cry. Also near the beginning of the clip the woman says 'Im sorry' to her partner this could possibly highlight how men are still slightly more powerful in some relationships as he does apologise throughout. This would effect the audiece as they would most likely like her more becuase she is polite.
The lack of sound after the accident verifies that when you're in a situation like this you block everything else out becuase helping that person is your top priority. So as the man is about to cross the road the sound of the car speedind past bring the audience back to relality and adds makes it more entertaining to watch as takes longer to see her.
With editing the representation of gender is shown during when they have the coversation in the taxi, eventhough they are sitting next each other they are not in the same frame, I believe this was intencially done by the editors to show the audience that though these two people are in the same location they are both extremely different soley because one is male and one is female.
Another point is that eventhough the woman character dies, in my opinion woman are seen as being very powerful from this clip. This is shown as she has more screen time compared to anyone else including her husband, she is also shown to be very independent for example paying for the taxi herself, visiting the clinic without her partner and leading infront of the man as they walk. This would make the audience see how woman are becoming more powerful everyday.
Tuesday, 28 March 2017
Terminology
Mainstream - mainstream is a term that usually refers to the common current of thought
of the majority, meaning that "mainstream" things are those that are currently popular
with most people.
Maintsteam cinema - Releases blockbuesters and big name films
Eg Odeon, Cineworld
Maintsteam cinema - Releases blockbuesters and big name films
Eg Odeon, Cineworld
Independent film - an independent film or indie film is a feature film that is produced
outside of the major film studio system, in addition to being produced and distributed by
independent entertainment agencies.
Indepedent cinema - release smaller, more unknown films
Eg Piturehouse/ Curzon
Indepedent cinema - release smaller, more unknown films
Eg Piturehouse/ Curzon
Production -develpment and creation of a film
Marketing - the action or promoting and selling products or services, including market
research and advertising.
Exchange - how the audiences view the film
eg on iPad/computer
eg on iPad/computer
Multinational conglomerate - A media conglomerate, media group or media institution is
a company that owns large numbers of companies in various mass media such as
television, radio, publishing, movies, and the Internet.
Eg - Walt Disney company.
Monopoly - A situation where a single company owns all or almost all of the market for
the given type or product of service.
Eg - Disney.
Oligopoly - Where a small number of firms have a large majority of market share, it is
similar to monopoly however instead of one company dominating the market it is two or
more.
Eg - Paramount pictures
The Big 6
20th Century fox
Sony
Disney
Warner Bros
Paramount Pictures
Univeral
Horizontal integration- Bringing competing business together
Eg - Disney and Pixar Studios
Merchandising= promoting the sales of goods relating to the film.
Eg- action figures
Ultra Violet= online storage where you can access the content on any supporting
platform if you bought the physical copy.
Above the line- where mass media is used to promote brands
Eg TV adverts/websites
Below the line- one-to-one advertising (i.e. leaflets, stickers, product demos)
Technological convergence- new technologies are made to take over old ones and
they do the same task as these previous ones, but in a more advanced manner.
Consumption- the amount of information and entertainment taken in by an individual
or audience.
Exhibition- showcasing a film for audiences to see.
Piracy- illegal copying and distribution of content.
Sequelisation- the act of creating a sequel to a film.
Tie-In- a media product that is presented in another, well-known format
Eg video game that is also a film
Wednesday, 22 March 2017
Task 7 - Audience and cinema going habits
1. What days do audiences go to the cinema?
The most popular month for audiences to attend the cinema is usually December this was from surveys in 2014 and 2015.
2. What are the most popular genres? / What was the top film in each of these genres?
Action - Spectre
Animation - Minions
Comedy - Inside out
Sci-Fi - Star Wars: The Force Awakens
3. How do audiences hear about films?
There are many different ways in which a film is promoted so that audience can hear about it. For example advertising campaigns, press releases, trailers, social media, merchandise, franchising, media and interviews with people involved with the film.
4. Do audiences prefer US, UK or other nationality films?
5. Do audiences like 3D films?
6. What other ways to audiences watch film aside from the cinema?
Another way in which the audience can watch a film aside from the cinema can be streaming it online for example on Netflix, Sky Go, Amazon Prime and google play. In addition physical copies these include DVD and BluRay.
7. Who do audiences go to the cinema with?
The largest age group who go to the cinema is 15-24-year-olds who take up 29%.
When and where are most audiences likely to go to the cinema?
Depending on the age of the audience members and what genre the film will alter how many people will watch it. For example films in December are more likely to more popular as it is quite likely that family films will be released around this time. From surveys in 2015 shows that 97% of all screens in the UK were located in towns or city centres, this is because if cinemas were built in really scarce areas this means that they are going to attract fewer customers as it will not be local to most.
The most popular month for audiences to attend the cinema is usually December this was from surveys in 2014 and 2015.
2. What are the most popular genres? / What was the top film in each of these genres?
Action - Spectre
Animation - Minions
Comedy - Inside out
Sci-Fi - Star Wars: The Force Awakens
3. How do audiences hear about films?
There are many different ways in which a film is promoted so that audience can hear about it. For example advertising campaigns, press releases, trailers, social media, merchandise, franchising, media and interviews with people involved with the film.
4. Do audiences prefer US, UK or other nationality films?
UK qualifying films earned $9.4 billion worldwide in 2015, accounting for 25% of global box office receipts. UK films also accounted for 20 of the top 100 titles at the worldwide box office.
Out of the 4,123 cinema digital screens in the UK in 2015, 1,854 (45%) were 3D-capable digital screens. The most popular films 3D films included Star Wars: The Force Awakens, Jurassic World, Avengers: Age of Ultron and The Martian.
Another way in which the audience can watch a film aside from the cinema can be streaming it online for example on Netflix, Sky Go, Amazon Prime and google play. In addition physical copies these include DVD and BluRay.
7. Who do audiences go to the cinema with?
The largest age group who go to the cinema is 15-24-year-olds who take up 29%.
When and where are most audiences likely to go to the cinema?
Depending on the age of the audience members and what genre the film will alter how many people will watch it. For example films in December are more likely to more popular as it is quite likely that family films will be released around this time. From surveys in 2015 shows that 97% of all screens in the UK were located in towns or city centres, this is because if cinemas were built in really scarce areas this means that they are going to attract fewer customers as it will not be local to most.
Wednesday, 15 March 2017
Wednesday, 8 March 2017
Coming Down the Mountain
Mise en scene
Representation of disability is shown using mise en scene in the first shot shown in the clip is a bird’s eye view, looking over the two boys in their bedroom. The room is split in half, the left side of the room is Ben's where everything looks very unorganised and colourful, however, David's side is the opposite, including dull colours and everything is very structured and tidy. This could be interpreted as a positive towards disabled people as it suggests that they are more creative and possibly more fun than an able-bodied person.
When David is shown aiming his gun at Ben represents how people with disabilities are often a target for bullying and hate in society. This is presented when the camera is shot like it is through the barrel of the gun, if any other item was used for example like a telescope it would be interpreted as something else however by using a gun just emphasises the violence.
Another example of how disability is represented in this clip is near the end when David is about to leave Ben to travel home by himself. Many close short shots are shown during this conversation between the two which represents the difficulty to Ben as there are too many things happening in te background, which is a stereotype of disabled people.
Editing
A lot of the time when Ben is on screen he comes across as quite weak and insignificant when compared to David, for example, many of the shots with the two David is usually in the foreground whereas Ben is in near background. Also, the scenes such as the Devon trip where David is looking down at his brother from the tree shows that he is above him
The shots after school when Ben and David are talking show Ben as small, he stands in the lower half of the screen and David stands over him again. This can show that David has the authority over him and he makes decisions for both of them. Ben represents teh majority of people with disability and how they are excluded from most being social with others.
Representation of disability is shown using mise en scene in the first shot shown in the clip is a bird’s eye view, looking over the two boys in their bedroom. The room is split in half, the left side of the room is Ben's where everything looks very unorganised and colourful, however, David's side is the opposite, including dull colours and everything is very structured and tidy. This could be interpreted as a positive towards disabled people as it suggests that they are more creative and possibly more fun than an able-bodied person.
When David is shown aiming his gun at Ben represents how people with disabilities are often a target for bullying and hate in society. This is presented when the camera is shot like it is through the barrel of the gun, if any other item was used for example like a telescope it would be interpreted as something else however by using a gun just emphasises the violence.
Another example of how disability is represented in this clip is near the end when David is about to leave Ben to travel home by himself. Many close short shots are shown during this conversation between the two which represents the difficulty to Ben as there are too many things happening in te background, which is a stereotype of disabled people.
Editing
A lot of the time when Ben is on screen he comes across as quite weak and insignificant when compared to David, for example, many of the shots with the two David is usually in the foreground whereas Ben is in near background. Also, the scenes such as the Devon trip where David is looking down at his brother from the tree shows that he is above him
The editing represents disabled people as even though Ben and David have the most screen time because they're the main characters, the more ambled character has a lot more screen time and it's set in his point of view.
This could show that because Ben is disabled he doesn't really have a point of view so his brother/carer has to talk on behalf of him.
Sound
During the kitchen scene in the morning, Ben is shown to not have a filter when he speaks, this contrasts to able people who will actually think if whether it's inappropriate to say. He says 'I need a poo' which suggests even though he is close to David in age he is very immature. In addition, I noticed that the parents talk to Ben quite slowly and with patience whereas they snap at David and speak quickly. This represents Ben as being very vulnerable because he is disabled and for him, it understands something it needs to be explained to him, similar when David has to explain how they make sausage.
Throughout the clip, David has a lot of diegetic and non-diegetic dialogue. Whereas Ben has little speech and no non-diegetic. This could represent that David is more trusted speaking as he is more abled.
Camera
In the clip where David is retrieving the kite from the tree, the camera both looks down on Ben and up at David. This shows that David looks down apon Ben because of his disability and sees him as lesser whereas I think Ben looks up at David as he looks at him like a protector. Another way in which Ben is seen to be very reliable on David is when he is waiting for the bus and needs his supervision.
Thursday, 2 March 2017
Tuesday, 28 February 2017
Representation of Disability
Words associated with disability (stereotypes)
- Special needs
- Retard
- Physically impaired
- Mentally impaired
- Spastic
- Mong
- Melt
Tuesday, 14 February 2017
TV Drama
In today's lesson, we discussed what aspects need to be involved in television for it be categorised as drama. Dramatic programming or television drama is a television programme where the content is scripted and usually fictional along the lines of a traditional drama. This excludes sport, news, reality, game shows, comedy.
Examples of some popular TV Dramas are:
- The Walking Dead
- Game of Thrones
- Mr Robot
- Orange is the New Black
- Humans
- My Mad Fat Diary
- Westworld
- Doctor Who
- Sherlock
- Misfits
- Breaking Bad
- Greys Anatomy
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