Terminology

Mainstream - mainstream is a term that usually refers to the common current of thought

of the majority, meaning that "mainstream" things are those that are currently popular

with most people.

Maintsteam cinema - Releases blockbuesters and big name films 
Eg Odeon, Cineworld

Independent film - an independent film or indie film is a feature film that is produced

outside of the major film studio system, in addition to being produced and distributed by

independent entertainment agencies.

Indepedent cinema - release smaller, more unknown films 
Eg Piturehouse/ Curzon

Production -develpment and creation of a film

Marketing - the action or promoting and selling products or services, including market

research and advertising.

Exchange - how the audiences view the film 
eg on iPad/computer

Multinational conglomerate - A media conglomerate, media group or media institution is

a company that owns large numbers of companies in various mass media such as

television, radio, publishing, movies, and the Internet.

Eg - Walt Disney company.

Monopoly - A situation where a single company owns all or almost all of the market for

the given type or product of service.

Eg - Disney.

Oligopoly - Where a small number of firms have a large majority of market share, it is

similar to monopoly however instead of one company dominating the market it is two or

more.

Eg - Paramount pictures

The Big 6 

20th Century fox

Sony 

Disney 

Warner Bros 

Paramount Pictures 

Univeral 

Horizontal integration- Bringing competing business together 

Eg - Disney and Pixar Studios

Merchandising= promoting the sales of goods relating to the film.

Eg- action figures

Ultra Violet= online storage where you can access the content on any supporting

platform if you bought the physical copy.

Above the line- where mass media is used to promote brands 

Eg TV adverts/websites

Below the line- one-to-one advertising (i.e. leaflets, stickers, product demos)

Technological convergence- new technologies are made to take over old ones and

they do the same task as these previous ones, but in a more advanced manner.

Consumption- the amount of information and entertainment taken in by an individual

or audience.

Exhibition- showcasing a film for audiences to see.

Piracy- illegal copying and distribution of content.

Sequelisation- the act of creating a sequel to a film.

Tie-In- a media product that is presented in another, well-known format

Eg video game that is also a film