Task 7 - Audience and cinema going habits

1. What days do audiences go to the cinema?
The most popular month for audiences to attend the cinema is usually December this was from surveys in 2014 and 2015. 

2. What are the most popular genres? / What was the top film in each of these genres?
Action - Spectre
Animation - Minions
Comedy - Inside out
Sci-Fi - Star Wars: The Force Awakens

3. How do audiences hear about films?
There are many different ways in which a film is promoted so that audience can hear about it.  For example advertising campaigns, press releases, trailers, social media, merchandise, franchising, media and interviews with people involved with the film. 

4. Do audiences prefer US, UK or other nationality films?

UK qualifying films earned $9.4 billion worldwide in 2015, accounting for 25% of global box office receipts. UK films also accounted for 20 of the top 100 titles at the worldwide box office.
  

5. Do audiences like 3D films?

Out of the 4,123 cinema digital screens in the UK in 2015, 1,854 (45%) were 3D-capable digital screens. The most popular films 3D films included Star Wars: The Force Awakens, Jurassic World, Avengers: Age of Ultron and The Martian.

 

6. What other ways to audiences watch film aside from the cinema?
Another way in which the audience can watch a film aside from the cinema can be streaming it online for example on Netflix, Sky Go, Amazon Prime and google play.  In addition physical copies these include DVD and BluRay. 

7. Who do audiences go to the cinema with?
The largest age group who go to the cinema is 15-24-year-olds who take up 29%.

When and where are most audiences likely to go to the cinema?
Depending on the age of the audience members and what genre the film will alter how many people will watch it.  For example films in December are more likely to more popular as it is quite likely that family films will be released around this time.  From surveys in 2015 shows that 97% of all screens in the UK were located in towns or city centres, this is because if cinemas were built in really scarce areas this means that they are going to attract fewer customers as it will not be local to most.